Wednesday, July 31, 2019

Make Some Noise For Rainy Nights

1. Do not be angry with the rain; it simply does not know how to fall upwards. ~ VLADIMIR NABOKOV  


2. Some people feel the rain. Others just get wet.~ ROGER MILLER


3. Into each life some rain must fall, Some days must be dark and dreary. ~ HENRY WADSWORTH LONGFELLOW 
 

4. Life isn't about waiting for the storm to pass. It's about learning to dance in the rain. ~ ANONYMOUS  


5. Rain may fall as gently as mercy. ~ RICHARD GRANT WHITE 


6. I don't just wish you rain, Beloved -- I wish you the beauty of storms.~ JOHN GEDDES


7. It was a rainy night. It was the myth of a rainy night. ~ JACK KEROUAC  


8. Millions long for immortality who don't know what to do with themselves on a rainy Sunday afternoon.~ SUSAN ERTZ 


9. I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty. ~ MARK HADDON


10. The rain is ever falling, drip, drip, drip, by day and night, upon the broad flagged terrace-pavement. ~ CHARLES DICKENS  


11. For the rain it raineth every day. ~ WILLIAM SHAKESPEARE 




 

Monday, July 15, 2019

Digital Marketing Trends

1. Understand Your Audience & User Intent.  
Always taste the nature of your audience whether they like or prefer text, images, video, and audio. You need to understand what someone is searching or looking to find when they query a word or phrase and you need to give them.

2. Artificial Intelligence. 
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

3.Programmatic Advertising. 
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

4. Social Media (FB) may be peaking. 
Being a digital marketer one has to be very sure about the area region particular marketing space. Some social sites, nowadays as of Facebook very unsuitable for some campaigns. Importantly, it continues to trend downwards with younger demographics.

5. Email Marketing.
Email marketing has now become one of the important parts of the digital marketing process. One of the smartest marketing process, where marketers have started to care about sending emails to active subscribers. If a contact person highly engages with communication, he/ she should be regularly nurtured with content and update till the time it will convert into your a loyal customer. In case, the subscriber doesn't check your email it will turn in to a dormant contact.

Wednesday, July 10, 2019

Good Vibes - Being Positive

1. Live ColorFully :



2. Be Optimistic :


3. The Best Gift To You Is You :


4. Be Creative Share Your Thoughts :


5. Believe In YourSelf :


6. I Don't Believe But Positivity Says: Difficult Roads Leads To Beautiful Destinations :



7. Last But Not The Least :






Wednesday, July 3, 2019

Landing Pages And Brand Loyalty

Building a brand is the way to generate personality of any business. It is more than establishing taglines and other marketing techniques which are used to build a brand. A Unique name, unique logo, customer satisfaction, and liability generates the image of any product in people's mind and thus builds a brand. Basically, this is the process to attract and retain loyal customers for long term process by establishing an image of that product and services.

While it comes to digital branding website of any company is the first mode of communication and to interact with the audiences. The most important thing to consider is that the landing page of any website provides you with the opportunity to make an impression on your targeted audiences. Landing page should be designed and marketed in the way as this will attract the customer and touch their emotions. Loyalty building is the big process but it helps to generate a long-term relationship with the customers and always helpful to build new customers.

As a marketing person, I have noticed that most of the companies earn their revenues from the existing customer base. Landing page in the digital marketing world helps you to build new relations with the customers from the moment they land into your page and makes the product and service competitive. It is very easy to get connect with the user on the landing page and then to convert them into a loyal customer.

Here in this article, let's discuss the points helping to build brand loyalty from the first few seconds when a customer lands on your landing page.

1. Visual Aesthetics: In digital marketing, it takes a few seconds of time to create an impression of your product and services via landing pages. And all this happens due to overall web designing and how impactful it is for the relevant search of the customer. Website is the place where you can judge the nature of customers whether they stay or bounce away. So, I personally put emphasis on a visually pleasing design for the website depending on the services delivered, with attractive offers and call to actions, actually to makes customers right there on the landing page.

2. The right place for contact information: It must be somewhere around user will see it frequently while they land on your page. No one wants to do business with the company having no contact information. Always try to add features like live chat, toll-free numbers, right contact information, etc. on top of the pages and contact information at the below side of pages.

3. Voice branding: Do voice branding as the younger generation uses voice search on their mobile devices.  With the so many advanced messsaging applications it has been noticed that people listen to several audio contents every day. Offer podcasts to you site visitors and voice search on the landing page.

4. Personalize Results: Create two landing pages, to tailor your content for the different segments of the customers. With the two different landing pages, one can target more specific audiences, cities, and demographics, etc. And converting your visitors into loyal customers.

5. Interactive design: Create landing pages with interactive designs so that your visitor will get the exact information they are looking for. Proper colors, information, and call to action makes an interactive landing page. Make sure all the buttons and sales funnel are working properly to get instinct action from the visitors.

6. Loyalty Reward: Offer reward process to the users doing business with you. Give them a discount on both, doing business and promoting your business by offering so many rewarding options. In this way, they will be feeling benefited and get the feel of your special customers.

7. Emotions: While people get attached and start liking the services which you are offering fulfilling their requirement. Automatically emotional attachment generates with this as they get a happy and a satisfactory emotion by using your brand. On the contrary, as a business, while you tap in their emotions it seems that you are understanding and loyal towards the customers. So, from both the perspective it builds an emotional relation.

On the ending note, I can say, so many elements considered checking the customer's loyalty. And, the above mentioned are some which actually gives an impact on customer's loyalty through landing pages. 

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