Importance of Artificial Intelligence in business :

Artificial Intelligence is the process of solving cognitive problems commonly associated with human intelligence, such as learning, problem-solving, and pattern recognition. The heart of an Artificial Intelligence based system is its model. A model is nothing but a program that improves its knowledge through a learning process by making observations about its environment. This type of learning-based model is grouped under supervised Learning. There are other models that come under the category of unsupervised learning models.
As business leaders and innovators race to reach the promise of artificial intelligence to deliver a competitive advantage as well as cost and time savings, the technology is altering industries from finance to manufacturing with new products, processes, and capabilities. It might be easier to state what part of our modern society artificial intelligence (AI) hasn’t touched to show how important it is to our daily lives, business operations, and society. Intelligence machines are influencing nearly every face of our lives to help improve efficiencies and augment our human capabilities. AI is so intertwined in all that we do; it's hard to imagine living life without it.
Artificial Intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.
Insight in Marketing and Business
Data is probably the most important raw material for the transformation of an economy to a digital economy. However, these raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.
Fraud Detection 
Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of the previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.
Speedy Input and Management of New Information
Over the years, companies are constantly seeking ways to manage data, speedily input them and also recover them when needed. This has gone through different series of improvements from the introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery and arranging every single file accordingly without time wastage by the use of artificial intelligence.
Big Data Analysis
For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possibly bring the organization to a ruin. There are possibly millions of data that need to be analyzed to make sure that every single aspect has been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.
Automated Systems
Since the evolution of the industrial sector, the improvement of technology has always recognized and worked alongside automated systems to improve works. Introductions of artificial intelligence in hotel bookings and factory machines are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.
As a business, begin to plan their improvement and growth; it has become paramount to introduce different measures that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government, and even an entire economy from just a regular way of getting things done to a more sophisticated means. 

Go Green Quotes

Green does not have to mean the sort of hair-shirt, the wood-burning-stove sensibility of the ’70s. Green can and should be sleek and modern.  ~Graydon Carter

Green in nature is one thing, green in literature another. Nature and letters seem to have a natural antipathy; bring them together and they tear each other to pieces.~ Virginia Woolf

Green is the prime color of the world, and that from which its loveliness arises.~ Pedro Calderon de la Barca

All our wisdom is stored in the trees. ~Santosh Kalwar 

Colorless green ideas sleep furiously.~ Noam Chomsky 

The future is green energy, sustainability, renewable energy.~Arnold Schwarzenegger 

Going green doesn't start with doing green acts, it starts with a shift in consciousness. ~ Ian Somerhalden 

Make Some Noise For Rainy Nights

1. Do not be angry with the rain; it simply does not know how to fall upwards. ~ VLADIMIR NABOKOV  

2. Some people feel the rain. Others just get wet.~ ROGER MILLER

3. Into each life some rain must fall, Some days must be dark and dreary. ~ HENRY WADSWORTH LONGFELLOW 

 

4. Life isn't about waiting for the storm to pass. It's about learning to dance in the rain. ~ ANONYMOUS  

5. Rain may fall as gently as mercy. ~ RICHARD GRANT WHITE 

6. I don't just wish you rain, Beloved -- I wish you the beauty of storms.~ JOHN GEDDES

7. It was a rainy night. It was the myth of a rainy night. ~ JACK KEROUAC  

8. Millions long for immortality who don't know what to do with themselves on a rainy Sunday afternoon.~ SUSAN ERTZ 

9. I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty. ~ MARK HADDON

10. The rain is ever falling, drip, drip, drip, by day and night, upon the broad flagged terrace-pavement. ~ CHARLES DICKENS  

11. For the rain it raineth every day. ~ WILLIAM SHAKESPEARE 

 

Digital Marketing Trends

1. Understand Your Audience & User Intent.  
Always taste the nature of your audience whether they like or prefer text, images, video, and audio. You need to understand what someone is searching or looking to find when they query a word or phrase and you need to give them.

2. Artificial Intelligence. 
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

3.Programmatic Advertising. 
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

4. Social Media (FB) may be peaking. 
Being a digital marketer one has to be very sure about the area region particular marketing space. Some social sites, nowadays as of Facebook very unsuitable for some campaigns. Importantly, it continues to trend downwards with younger demographics.

5. Email Marketing.
Email marketing has now become one of the important parts of the digital marketing process. One of the smartest marketing process, where marketers have started to care about sending emails to active subscribers. If a contact person highly engages with communication, he/ she should be regularly nurtured with content and update till the time it will convert into your a loyal customer. In case, the subscriber doesn't check your email it will turn in to a dormant contact.

Good Vibes - Being Positive

1. Live ColorFully :

2. Be Optimistic :

3. The Best Gift To You Is You :

4. Be Creative Share Your Thoughts :

5. Believe In YourSelf :

6. I Don't Believe But Positivity Says: Difficult Roads Leads To Beautiful Destinations :

7. Last But Not The Least :

Landing Pages And Brand Loyalty

Building a brand is the way to generate personality of any business. It is more than establishing taglines and other marketing techniques which are used to build a brand. A Unique name, unique logo, customer satisfaction, and liability generates the image of any product in people's mind and thus builds a brand. Basically, this is the process to attract and retain loyal customers for long term process by establishing an image of that product and services.

While it comes to digital branding website of any company is the first mode of communication and to interact with the audiences. The most important thing to consider is that the landing page of any website provides you with the opportunity to make an impression on your targeted audiences. Landing page should be designed and marketed in the way as this will attract the customer and touch their emotions. Loyalty building is the big process but it helps to generate a long-term relationship with the customers and always helpful to build new customers.

As a marketing person, I have noticed that most of the companies earn their revenues from the existing customer base. Landing page in the digital marketing world helps you to build new relations with the customers from the moment they land into your page and makes the product and service competitive. It is very easy to get connect with the user on the landing page and then to convert them into a loyal customer.

Here in this article, let's discuss the points helping to build brand loyalty from the first few seconds when a customer lands on your landing page.

1. Visual Aesthetics: In digital marketing, it takes a few seconds of time to create an impression of your product and services via landing pages. And all this happens due to overall web designing and how impactful it is for the relevant search of the customer. Website is the place where you can judge the nature of customers whether they stay or bounce away. So, I personally put emphasis on a visually pleasing design for the website depending on the services delivered, with attractive offers and call to actions, actually to makes customers right there on the landing page.

2. The right place for contact information: It must be somewhere around user will see it frequently while they land on your page. No one wants to do business with the company having no contact information. Always try to add features like live chat, toll-free numbers, right contact information, etc. on top of the pages and contact information at the below side of pages.

3. Voice branding: Do voice branding as the younger generation uses voice search on their mobile devices.  With the so many advanced messsaging applications it has been noticed that people listen to several audio contents every day. Offer podcasts to you site visitors and voice search on the landing page.

4. Personalize Results: Create two landing pages, to tailor your content for the different segments of the customers. With the two different landing pages, one can target more specific audiences, cities, and demographics, etc. And converting your visitors into loyal customers.

5. Interactive design: Create landing pages with interactive designs so that your visitor will get the exact information they are looking for. Proper colors, information, and call to action makes an interactive landing page. Make sure all the buttons and sales funnel are working properly to get instinct action from the visitors.

6. Loyalty Reward: Offer reward process to the users doing business with you. Give them a discount on both, doing business and promoting your business by offering so many rewarding options. In this way, they will be feeling benefited and get the feel of your special customers.

7. Emotions: While people get attached and start liking the services which you are offering fulfilling their requirement. Automatically emotional attachment generates with this as they get a happy and a satisfactory emotion by using your brand. On the contrary, as a business, while you tap in their emotions it seems that you are understanding and loyal towards the customers. So, from both the perspective it builds an emotional relation.

On the ending note, I can say, so many elements considered checking the customer's loyalty. And, the above mentioned are some which actually gives an impact on customer's loyalty through landing pages. 

ChamCham - The Traditional Indian sweet

ChamCham is the traditional Indian sweet, originated from the state Bengal. It is famous in the whole country and comes in different colors, stuffed with very tasty mawa (solid milk) flakes and coconut as a garnish.
Origin: Bangladesh
Ingredients: Milk, flour, cream, sugar
Region or state:  Indian subcontinent