CoRoNa

Because of the coronavirus COVID-19 pandemic, global health crises are running all over the world. It has emerged as one of the biggest crises of our time and the greatest challenge which the world has suffered until now. And the virus has been spread to every continent except Antarctica. Other than health crises it has come out as more of a socio-economic crisis. It has touched every country and full of potential to create devasting social, economic, financial, and political effects. It has left so deep and longstanding scars in the life of so many people across the globe.  

With the worst situation, people are losing jobs and income with no way of knowing when normality will return. This has affected the employment of many people across the world. The international labor organization estimates that 400 million jobs could be lost because of this crisis.  

Many research companies presented their report showing the positive and negative effects of covid19 on the environment. Especially the highly affected countries china, India, Brazil, and move on. Research shows that there is a huge improvement in air quality, clean rivers and beaches, and environmental noise reduction. Apart it has been noticed that there is a reduction in recycling and an increase in waste. Further risk in contamination of physical spaces.   

Decreasing GHG (greenhouse gas) during a short period is not a sustainable way to clean the environment. There is a misunderstanding that nature is getting affected by the virus. Instead, many rural areas in the tropics are facing pressure from land grabbing, deforestation and illegal mining, wildlife poaching. People who have lost their employment are moving to rural areas, increasing the chances of transmission to rural areas. Areas which economically dependent upon tourism face reduced resources. 

So, ultimately being human we should act with responsibility towards nature and the environment and to our surroundings. As we will not be going to tackle any other situation like CORONA. 

 

Factors - Digital Marketing

When I talk about digital marketing strategies, one can count so much lengthy scroll of available techniques or technologies. As to make yourself competitive in the overly digital landscape, one needs to focus on different yet specific areas. 

1. SEO: SEO plays one of the most important roles in digital marketing. Something that might still mystify you in its ongoing complexity. 
2. Search Engine Marketing: Search engine marketing is the process of increasing the credibility of the website by doing paid and free search engine marketing. 
3. Local search marketing: Local search marketing is based on marketing done in a specific area. It'll continue being important far in the coming decade as local businesses realize the value of being found by local consumers. 
4. Content Marketing: Apart from doing inbound marketing, content marketing is a big part of attracting audiences. Make your content valuable and relevant. So, the overall content is the king, always use fresh and relevant content to make your website working high in SERP, as Google’s all-seeing eye. 
5. Remarketing: It helps you to engaged with prospects, also aids in brand awareness, by increasing conversions. You can also create new ads on your site to better target your prospects. 
6. Responsive Web Design: The responsive website definitely helps you to addon mobile traffic and current mobile traffic share. With responsive programming, you can make your website automatically confirm all mobile screens. 
7. Email Marketing: Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates. And more prospective clients. 
8.Social Media Marketing: No doubt you’ve posted content to social media already. For making your marketing more effective and capturing audiences, you can opt an effective social media strategy. 

How your Old Website is no more SEO friendly?

Any website which is not updated with all the latest search engine updates and techniques will prove a failure in the search engines. SEO for the website's work as a key factor. It is not necessary always that SEO services you have implied are working on-site, maybe they do not. For a website designing, development and SEO works parallel. After a regular interval of time, you have to give a check-up to maintain website performance.

When a website does not respond in terms of users, clicks, traffic, poor content it is important to check the lacking factors. If SEO services applied on the website do not give a proper business your website is no more SEO friendly. Your old website is underperformed website and you need to give time and maintain your website.

But how would you know whether a website is performing or not in terms of SEO? Let's have a look at a glance, on factors affecting your old website.

⦁ Time management: SEO is a long term process, it requires appropriate time and effort to make it working positively and properly for any company. Once it started it is necessary to maintain the website. So, do a deep analysis of the business and accordingly apply SEO, as it is not the work done in a hurry.

⦁ Redesigning of the website: Lack of clicks and users, disadvantages on the link built on-site, high loading time. A speedy decrease in traffic and poor content decrease website visibility. And at this point, your website needs to get redesigned as it is lacking in both the places for SEO and website performance and now the old version of the site is no more SEO friendly.

⦁ Poor response:  When a website is created but it is not getting the proper response and appropriate traffic from the link built it shows the lack of search engine optimization services. The website, when doesn't respond properly and gives fewer details, is the sign that SEO needs to be updated.

⦁ Old SEO techniques: It is important to update SEO services on a regular basis. The use of old techniques and tools will give you poor ranking in search engines. Hence, tools, keywords content and SEO should need to get updated regularly for a website.

⦁ Poor social media services: Social media is the tool that provides a large number of clicks and also promotes the services. Social platforms are direct platforms to interact with real-time visitors. If your current SEO service is low, in that case, links created on social media platforms will not work effectively. In other words, can say that it will not bring sufficient traffic to your website.

⦁ Domain: Your business may have a primary or secondary domain. And it must be relevant to the type of business your serving. and irrelevant domain considered the unfriendly SEO technique. The most important thing is domain must be relevant and make sense in which type of business you are and what you are delivering. You must ensure that all the variations and subdomains redirecting to the main website in the canonical version. Be sensible while you are going to buy a domain for your website, rather than selecting a domain filled up with the keyword stuffing, it is more important to go with the concept that what you are delivering. Keywords in the domain can help to target the local market, but while your target is global you have to be very specific in selecting a domain name.

⦁ Hosting: For a website, Hosting is again very important, as we all know the slower version of the site gives a negative impact. As your audience is fast you have to be fast enough. Be platform-specific.

⦁ CMS (Content Management System): What type of CMS you are choosing to influence your business how successful you are. As WordPress is considered as the best CMS, but it is not the one. It can be a good starting point for your website. Always opt for the CMS which is good for your website and the requirements.

⦁ Crawling & accessibility of the website: First and the most important point before designing and developing a website is to move with the specifications, which will allow search engines to crawl your website and to understand what exactly this website does. Indexation is the process where search crawlers read the content available on your site. The main content on the website should be text-based content. Excluding more of the images as web crawlers do not read the images. Avoid flash and videos. Always put the text-based content so that search engines can read and understand what exactly you do and what are your offerings. Apart from crawling the home page content, a link structure allows crawlers to index internal web pages. Primary navigations tools as of XML sitemaps allow the search engines to crawl and discover new pages.

⦁ Structure and architecture of the website:  Always create a clean and clear structure and architecture of the website. The nice and well-organized website simplifies the navigations.

⦁ URLs : Keep your URL structure intact. As the context is indicated by URL. A sensible naming URL provides more context for human and search engines both. It is absolutely essential to crawl your existing website thoroughly to get the complete list of existing pages with well-structured URL's.

⦁ Navigation: For an SEO friendly website it is very important to have the proper navigation. With all other factors, navigation is equally important while it comes to a website. Well, the structured website required good navigation as both works simultaneously. Navigation works with the structure, as of URL, XML sitemaps which help to understand what exactly page is all about. Navigation is the process where you redirect to the users on the most relevant part of your website. It is more than a menu available on top of your website. Navigation should be easier and it should not make users overthink. It must be crystal clear, so the user can visit the website without any mistake and will get satisfied with what exactly they are searching for.

⦁ Content Problems: While creating a website so many potential issues can be found with the content. As orphaned content that can not be found. Content available only through search. Java programs, flash files Ajax and flashy site effects audio and video files, frames, subdomains can work against your website. With the content portion, it is good to have the content which is easy to discover and to understand. Try to publish fresh content to avoid duplicacy.

⦁ Mobile friendly and page loading speed: In this mobile rea it is very important to consider page speed of the website. The website should be responsive enough considering speed so that visitors can check out the requirements quickly and no problem will generate due to mobile data connection. Important point is to keep in mind the mobile users and visitors.

⦁ Content marketing funnel: In the space of the digital marketing world, a website has to do enough of the jobs as it must help your business to give prospective clients. And must be visible in the search engines. For a typical marketing funnel, it is good to have structured content. As awareness content must be on the top of the funnel which is actually informational as of blogs, webinars, FAQs, comprehensive guides, etc. Content at the point of consideration where your prospects can do a comparison between you and others. Included with practical content as of information, demonstrations, case studies, user guide etc. The conversion is at the bottom of the funnel including reviews, free trials, testimonials, consultation. Content is the key factor for SEO friendly website and one must be careful in preparing content strategy.

⦁ Keyword targeting: If your website is having a solid structure than, it will be easier for you to select keywords. Keywords play an important role while it comes to internal linking and keyword stuffing under main content and tags for any website.

⦁ HTML Title Tags: Title tags are the most important tag that can influence search engine results. These are the tags working behind the scenes. Some of the points need to be considered for the tags are place the keywords at the beginning of the tag. The length of the keywords must be around 50-60 characters, keyword stuffing must be done in a natural process.

⦁ Meta Description Tags: As per the so many updates launched by Google, it has become a myth that meta tags don't work more. But it has been noticed that these meta tags don't directly influence the ranking of the website. The meta description is the snippet of the content that comes under the search engine result page. It is the description that allows you to click on the website through SERP. It is a short and truthful description of the site, improves the click-through rates, included with the relevant keywords.Usually, the search engine highlights search terms in the page title and meta description.

⦁ Heading tags: For representing a good structure and hierarchy heading tags are very important to consider. These tags indicated the hierarchy in the documents as H1, H2, H3. The text under heading tags correlates with the improved ranking of the website. Proper synchronization and lined up content helps to both the users and the crawlers. Always try to put to upright and relevant heading and tags for your content. Keep the most important header on the page title i.e. H1. Make your web page design and content are working together.

⦁ Page content: Nowadays, content is the most important factor influencing any website. Content with overfilled keyword density and terms having a lack of connective words does not work. Not beneficial for your SEO strategy. Content must be engaging with natural language, try to synonyms and avoid over keyword stuffing. Certain points need to consider is a keyword in the content, page structure, keywords position.

⦁ Image Optimization: As we all know that web crawlers do not crawl the images. Even though images can drive a substantial amount to traffic. But one has to take care of the following points as give a name to your image, add descriptive Alt text. Always open graphs and twitter cards as images can open on social sites. Optimize images file size.

It is very important to mention that if everything goes well as mentioned above then your website is SEO friendly and search engines plus visitors both will be having a good idea about your website. In case you are lacking certain points and missing the above mentioned important factors than for sure it is the right time to revamp your old website with all the new SEO friendly features. As your current website is no more SEO friendly.

Importance of Artificial Intelligence in business :

Artificial Intelligence is the process of solving cognitive problems commonly associated with human intelligence, such as learning, problem-solving, and pattern recognition. The heart of an Artificial Intelligence based system is its model. A model is nothing but a program that improves its knowledge through a learning process by making observations about its environment. This type of learning-based model is grouped under supervised Learning. There are other models that come under the category of unsupervised learning models.
As business leaders and innovators race to reach the promise of artificial intelligence to deliver a competitive advantage as well as cost and time savings, the technology is altering industries from finance to manufacturing with new products, processes, and capabilities. It might be easier to state what part of our modern society artificial intelligence (AI) hasn’t touched to show how important it is to our daily lives, business operations, and society. Intelligence machines are influencing nearly every face of our lives to help improve efficiencies and augment our human capabilities. AI is so intertwined in all that we do; it's hard to imagine living life without it.
Artificial Intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.
Insight in Marketing and Business
Data is probably the most important raw material for the transformation of an economy to a digital economy. However, these raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.
Fraud Detection 
Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of the previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.
Speedy Input and Management of New Information
Over the years, companies are constantly seeking ways to manage data, speedily input them and also recover them when needed. This has gone through different series of improvements from the introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery and arranging every single file accordingly without time wastage by the use of artificial intelligence.
Big Data Analysis
For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possibly bring the organization to a ruin. There are possibly millions of data that need to be analyzed to make sure that every single aspect has been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.
Automated Systems
Since the evolution of the industrial sector, the improvement of technology has always recognized and worked alongside automated systems to improve works. Introductions of artificial intelligence in hotel bookings and factory machines are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.
As a business, begin to plan their improvement and growth; it has become paramount to introduce different measures that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government, and even an entire economy from just a regular way of getting things done to a more sophisticated means. 

Go Green Quotes

Green does not have to mean the sort of hair-shirt, the wood-burning-stove sensibility of the ’70s. Green can and should be sleek and modern.  ~Graydon Carter

Green in nature is one thing, green in literature another. Nature and letters seem to have a natural antipathy; bring them together and they tear each other to pieces.~ Virginia Woolf

Green is the prime color of the world, and that from which its loveliness arises.~ Pedro Calderon de la Barca

All our wisdom is stored in the trees. ~Santosh Kalwar 

Colorless green ideas sleep furiously.~ Noam Chomsky 

The future is green energy, sustainability, renewable energy.~Arnold Schwarzenegger 

Going green doesn't start with doing green acts, it starts with a shift in consciousness. ~ Ian Somerhalden 

Make Some Noise For Rainy Nights

1. Do not be angry with the rain; it simply does not know how to fall upwards. ~ VLADIMIR NABOKOV  

2. Some people feel the rain. Others just get wet.~ ROGER MILLER

3. Into each life some rain must fall, Some days must be dark and dreary. ~ HENRY WADSWORTH LONGFELLOW 

 

4. Life isn't about waiting for the storm to pass. It's about learning to dance in the rain. ~ ANONYMOUS  

5. Rain may fall as gently as mercy. ~ RICHARD GRANT WHITE 

6. I don't just wish you rain, Beloved -- I wish you the beauty of storms.~ JOHN GEDDES

7. It was a rainy night. It was the myth of a rainy night. ~ JACK KEROUAC  

8. Millions long for immortality who don't know what to do with themselves on a rainy Sunday afternoon.~ SUSAN ERTZ 

9. I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty. ~ MARK HADDON

10. The rain is ever falling, drip, drip, drip, by day and night, upon the broad flagged terrace-pavement. ~ CHARLES DICKENS  

11. For the rain it raineth every day. ~ WILLIAM SHAKESPEARE 

 

Digital Marketing Trends

1. Understand Your Audience & User Intent.  
Always taste the nature of your audience whether they like or prefer text, images, video, and audio. You need to understand what someone is searching or looking to find when they query a word or phrase and you need to give them.

2. Artificial Intelligence. 
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

3.Programmatic Advertising. 
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

4. Social Media (FB) may be peaking. 
Being a digital marketer one has to be very sure about the area region particular marketing space. Some social sites, nowadays as of Facebook very unsuitable for some campaigns. Importantly, it continues to trend downwards with younger demographics.

5. Email Marketing.
Email marketing has now become one of the important parts of the digital marketing process. One of the smartest marketing process, where marketers have started to care about sending emails to active subscribers. If a contact person highly engages with communication, he/ she should be regularly nurtured with content and update till the time it will convert into your a loyal customer. In case, the subscriber doesn't check your email it will turn in to a dormant contact.