Hire a Freelance SEO content writer

Good and quality content on the website helps any website apart from the business from the crowd. Content with quality helps you to deliver the right Impact into the hearts and minds of the customers. The success of your website is based on primarily its content. As per the new Google algorithms, all other things become secondary including design visuals, videos, etc. Considering content if you have an effective tagline it will affect your website. As of now, a great design helps you to enhance their effectiveness. The content on your website should always begin with proper market research. First of all, you should determine your potential customers and define the personas of your website. 

A professional content writer will help to provide the content which is based on reach and SEO friendly to rank your website. Will capture the hearts of audiences and help you to do the proper branding of your company. Remember, the first impression is everything for attracting potential clients.  

Reasons to hire a content writer: 

Content writers are the masters of persuasion, producing content for your site that will help you to reach out to the search engines, attract more visitors to your site and ultimately get you more clients. Your content is the main goal to convince your audiences to take action on your website. It should move visitors to make an appointment with you or to buy your products. In order to get this sort of response from your audience, it is required to have a potential writer. Get your site visitors excited about your company by hiring an efficient professional content writer. A professional content writer will help you communicate what sets you apart from the rest of the companies in your industry and help you to create that emotional connection. 

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Kotlin Vs React Native

What is Kotlin ?

Kotlin is a cross-stage, broadly useful, free, and open-source programming language. It is considered 'logical' and at first, intended for JVM. It is an authoritatively upheld programming language for Android application improvement. It is completely interoperable with Java and quite possibly the most famous programming dialect among android engineers. 

It is created by JetBrains and made open source in 2012. One of the vital advantages of Kotlin application advancement is its help for multiplatform programming. 

Kotlin is in news indeed as a result of Kotlin Multiplatform Mobile – KMM. KMM is an SDK that permits designers to assemble cross-stage applications. It was dispatched as of late (alpha variant) – in August 2020 and very new to the advanced world. Designers can utilize a solitary codebase for the business rationale and just need to compose stage explicit code independently. 

Cross-stage abilities are without a doubt significant for organizations. Facebook's React Native is additionally a mainstream decision for building applications with cross-stage similarity. 

What is ReactNative ?

Constructed and kept up by Facebook, React Native is an open-source portable application system. It is exceptionally famous among application designers to assemble applications for iOS, Android, UWP, and web. This JavaScript-based system has acquired gigantic prevalence. Respond local is utilized by the world's driving innovation monsters like – 

- Facebook 

- Microsoft 

- Uber 

- Airbnb 

- Pinterest 

Bloomberg and numerous Fortune 500 organizations. Designers can utilize React – a JavaScript library for UI and JavaScript to create local like applications. 

Respond Native versus Kotlin Comparison Based On Several Factors: 

1. Execution: 

Respond Native offers a local like encounter by permitting designers to construct applications utilizing JavaScript and local modules. Respond Native is quicker and gives a local look and feel on both Android and iOS stages. JavaScript is utilized to collaborate with local APIs and local parts, making application improvement quicker and productive. It is an incredible alternative on the off chance that you simply firing up and you need to build your client base inside restricted assets and spending plan. 

2.Advancement Experience: 

Hot reloading, prepared to-utilize parts, and local advancement capacities are a portion of the vital highlights of respond local that makes it a top choice among the engineers. Engineers think that its simple to use JavaScript alongside local UI to fabricate iOS and Android applications utilizing a similar code base. 

3.Cost And Time: 

One application, various stages – this is one of the huge advantages of cross-stage improvement. In the event that a financial plan is your limitation, React Native is the most ideal alternative. Respond Native is the most ideal alternative for new companies, MVP, and prototyping as it is quicker and simple to work with. You can fabricate iOS and Android applications simultaneously utilizing a similar codebase.

Respond Native versus Kotlin: A Comparison From Cross-Platform Development Perspective : 

The new arrival of Kotlin Multiplatform completely underpins cross-stage improvement and it is outfitted with numerous cutting edge highlights. Respond Native uses the predominant position and tops the graph of the top cross-stage improvement instrument. 

With the arrival of Flutter – Google's UI toolbox with cross-stage uphold, React Native is to some degree losing its appeal. Both have their own arrangement of impediments and advantages however what to pick and when remains an intense inquiry. 

We desire to see Kotlin Multiplatform a major accomplishment as it makes it simple to divide business rationale among numerous stages and compose stage explicit code where it's required.   

Tired of working with head-trackers who continue to send you one resume after another? As a tech organization, at Pyramidion Solutions, we comprehend improvement from start to finish and the requirement for unwavering quality. Recruit Top React Developers with conveyance affirmation. 

Reasons Why You Need Digital Marketing For Your Small Business - "Digital Marketing Agency"

 An ongoing report found that a majority of small business doesn't understand the advantages of having an extraordinary online presence. Commonly the business comes up short on the specialized expertise to build up a web presence, while others dread that it's simply not reasonable. However, reality, sponsored by this examination, is that those executing it are encountering considerable benefits - and with little cost, exertion or upkeep. Due to the lack of money, small businesses may don't take much interest in online marketing. They are facing countless difficulties to generate leads, at the same time they are as yet learning the intricate details of the business as a rule.  

It was likewise found the small business organizations, do exploit online assets to choose for web-based media rather than their own webspace. Digital marketing agency plays an important role while it comes to generate an online presence. 

Check out the points that how a digital marketing agency can help small businesses to generate growth. 

Assist you with improving brand picture:   

On the off chance that you have brand esteems more than others, your business will go towards a positive note with benefits and achievement. Digital marketing agency will help business substances develop their image esteems with legitimate systems. Like physical stores, online sources additionally check footfalls. Getting traffic to a site is not, at this point a troublesome undertaking since Search Engine Optimization (SEO) guarantees makes a site easy to understand and reliable. Through online marketing,  two-way correspondence is made among organizations and buyers. This encourages them to post their surveys and criticisms about a buy or an organization. Positive audits assist you in setting up a solid brand picture. 

Support buyer commitment: 

Clients' commitment plays a significant with regards to developing your business. Online media are incredible stages where you can quantify commitment through intriguing posts. To give you the best business, Social Media Marketing (SMM) techniques are there that help you. SMM is an inventive method to pull to clients' advantage. Organizations are running different promotion crusades via online media to amplify their objective organization. The fever of 'Like, Share and Comment' ought not be disregarded on the grounds that it spreads your business objectives like fire. In the event that your substance is fascinating, clients will impart the substance to other people. Hence, you will upgrade your customer gathering.  

Make the showcasing arrangement more grounded and better: 

Advanced advertising overwhelms conventional business strategies. The ordinary cycle has a little degree to know or screen the contenders' objectives and methodologies. With enormous information being shared carefully consistently, organizations can follow others' business well. They get data about the new item subtleties, limits, and offers of the contenders. 

Prior, little organizations didn't get enough assets to contend with the enormous names. The universe of business turned totally. Small business organizations or new companies are likewise playing great and giving the setup firms extreme rivalry. The correct device and right strategies of computerized showcasing can have a major effect. It is about how well you can associate with your customers. 

Offer colossal alternatives for your business: 

Digital marketing promotion is a huge and immense idea to comprehend. It is made of many related speculations like SEO, SMM, online video promoting, advanced presentation publicizing, and many. While SEO makes your site internet searcher well disposed, SMM takes a shot at improving the social commitment of your organization. Show or online video promoting engages too advises your purchasers. Each type of advanced promoting is fundamental to tap the correct advantage for your organizations. Applying a special system encourages you to develop your business.  

The advanced digital marketing model will help you in dealing with the digital presence of small business organizations. It needs specialists to deal with each substance of showcasing cautiously. With a legitimate arrangement and introduction, an organization moves to a high level on the internet searcher result. The digital marketing agency will provide you with the perfect strategy. Since online advertising is developing each day, achievement lies in going according to the pattern.  

Small business advertising is exceptionally redone work. No two computerized advertising plans are actually similar. Yours could incorporate upgrades to your site – digital marketing agency will get your website architecture enhanced for online promoting and prepared for enormous development. A digital marketing agency can make an arrangement to improve your SEO and plan web-based media promoting web index publicizing, and notoriety the executive's plans. By setting up your optimal email dribbles for the client obtaining, onboarding, and maintenance. It will take care of support everything with our transformation rate enhancement administrations to calibrate every single detail until it outright works.

Getting a decent position on the outcome page of the web crawler is as fundamental as having a legitimate promoting plan for a small business. From new companies to set up names, each organization must embrace an extraordinary methodology to focus available. This type of promoting thinks of huge advantages for business, from expanding net revenues to mark esteems.  

From new businesses to set up names, each organization must receive an interesting system to focus available. As to accomplish the business objectives you have to get associated with an advanced showcasing organization. This type of advertising thinks of colossal advantages for business, from expanding overall revenues to mark esteems. The substance underneath examines why you need computerized showcasing for your small business. 

CoRoNa

Because of the coronavirus COVID-19 pandemic, global health crises are running all over the world. It has emerged as one of the biggest crises of our time and the greatest challenge which the world has suffered until now. And the virus has been spread to every continent except Antarctica. Other than health crises it has come out as more of a socio-economic crisis. It has touched every country and full of potential to create devasting social, economic, financial, and political effects. It has left so deep and longstanding scars in the life of so many people across the globe.  

With the worst situation, people are losing jobs and income with no way of knowing when normality will return. This has affected the employment of many people across the world. The international labor organization estimates that 400 million jobs could be lost because of this crisis.  

Many research companies presented their report showing the positive and negative effects of covid19 on the environment. Especially the highly affected countries china, India, Brazil, and move on. Research shows that there is a huge improvement in air quality, clean rivers and beaches, and environmental noise reduction. Apart it has been noticed that there is a reduction in recycling and an increase in waste. Further risk in contamination of physical spaces.   

Decreasing GHG (greenhouse gas) during a short period is not a sustainable way to clean the environment. There is a misunderstanding that nature is getting affected by the virus. Instead, many rural areas in the tropics are facing pressure from land grabbing, deforestation and illegal mining, wildlife poaching. People who have lost their employment are moving to rural areas, increasing the chances of transmission to rural areas. Areas which economically dependent upon tourism face reduced resources. 

So, ultimately being human we should act with responsibility towards nature and the environment and to our surroundings. As we will not be going to tackle any other situation like CORONA. 

 

Factors - Digital Marketing

When I talk about digital marketing strategies, one can count so much lengthy scroll of available techniques or technologies. As to make yourself competitive in the overly digital landscape, one needs to focus on different yet specific areas. 

1. SEO: SEO plays one of the most important roles in digital marketing. Something that might still mystify you in its ongoing complexity. 
2. Search Engine Marketing: Search engine marketing is the process of increasing the credibility of the website by doing paid and free search engine marketing. 
3. Local search marketing: Local search marketing is based on marketing done in a specific area. It'll continue being important far in the coming decade as local businesses realize the value of being found by local consumers. 
4. Content Marketing: Apart from doing inbound marketing, content marketing is a big part of attracting audiences. Make your content valuable and relevant. So, the overall content is the king, always use fresh and relevant content to make your website working high in SERP, as Google’s all-seeing eye. 
5. Remarketing: It helps you to engaged with prospects, also aids in brand awareness, by increasing conversions. You can also create new ads on your site to better target your prospects. 
6. Responsive Web Design: The responsive website definitely helps you to addon mobile traffic and current mobile traffic share. With responsive programming, you can make your website automatically confirm all mobile screens. 
7. Email Marketing: Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates. And more prospective clients. 
8.Social Media Marketing: No doubt you’ve posted content to social media already. For making your marketing more effective and capturing audiences, you can opt an effective social media strategy. 

How your Old Website is no more SEO friendly?

Any website which is not updated with all the latest search engine updates and techniques will prove a failure in the search engines. SEO for the website's work as a key factor. It is not necessary always that SEO services you have implied are working on-site, maybe they do not. For a website designing, development and SEO works parallel. After a regular interval of time, you have to give a check-up to maintain website performance.

When a website does not respond in terms of users, clicks, traffic, poor content it is important to check the lacking factors. If SEO services applied on the website do not give a proper business your website is no more SEO friendly. Your old website is underperformed website and you need to give time and maintain your website.

But how would you know whether a website is performing or not in terms of SEO? Let's have a look at a glance, on factors affecting your old website.

⦁ Time management: SEO is a long term process, it requires appropriate time and effort to make it working positively and properly for any company. Once it started it is necessary to maintain the website. So, do a deep analysis of the business and accordingly apply SEO, as it is not the work done in a hurry.

⦁ Redesigning of the website: Lack of clicks and users, disadvantages on the link built on-site, high loading time. A speedy decrease in traffic and poor content decrease website visibility. And at this point, your website needs to get redesigned as it is lacking in both the places for SEO and website performance and now the old version of the site is no more SEO friendly.

⦁ Poor response:  When a website is created but it is not getting the proper response and appropriate traffic from the link built it shows the lack of search engine optimization services. The website, when doesn't respond properly and gives fewer details, is the sign that SEO needs to be updated.

⦁ Old SEO techniques: It is important to update SEO services on a regular basis. The use of old techniques and tools will give you poor ranking in search engines. Hence, tools, keywords content and SEO should need to get updated regularly for a website.

⦁ Poor social media services: Social media is the tool that provides a large number of clicks and also promotes the services. Social platforms are direct platforms to interact with real-time visitors. If your current SEO service is low, in that case, links created on social media platforms will not work effectively. In other words, can say that it will not bring sufficient traffic to your website.

⦁ Domain: Your business may have a primary or secondary domain. And it must be relevant to the type of business your serving. and irrelevant domain considered the unfriendly SEO technique. The most important thing is domain must be relevant and make sense in which type of business you are and what you are delivering. You must ensure that all the variations and subdomains redirecting to the main website in the canonical version. Be sensible while you are going to buy a domain for your website, rather than selecting a domain filled up with the keyword stuffing, it is more important to go with the concept that what you are delivering. Keywords in the domain can help to target the local market, but while your target is global you have to be very specific in selecting a domain name.

⦁ Hosting: For a website, Hosting is again very important, as we all know the slower version of the site gives a negative impact. As your audience is fast you have to be fast enough. Be platform-specific.

⦁ CMS (Content Management System): What type of CMS you are choosing to influence your business how successful you are. As WordPress is considered as the best CMS, but it is not the one. It can be a good starting point for your website. Always opt for the CMS which is good for your website and the requirements.

⦁ Crawling & accessibility of the website: First and the most important point before designing and developing a website is to move with the specifications, which will allow search engines to crawl your website and to understand what exactly this website does. Indexation is the process where search crawlers read the content available on your site. The main content on the website should be text-based content. Excluding more of the images as web crawlers do not read the images. Avoid flash and videos. Always put the text-based content so that search engines can read and understand what exactly you do and what are your offerings. Apart from crawling the home page content, a link structure allows crawlers to index internal web pages. Primary navigations tools as of XML sitemaps allow the search engines to crawl and discover new pages.

⦁ Structure and architecture of the website:  Always create a clean and clear structure and architecture of the website. The nice and well-organized website simplifies the navigations.

⦁ URLs : Keep your URL structure intact. As the context is indicated by URL. A sensible naming URL provides more context for human and search engines both. It is absolutely essential to crawl your existing website thoroughly to get the complete list of existing pages with well-structured URL's.

⦁ Navigation: For an SEO friendly website it is very important to have the proper navigation. With all other factors, navigation is equally important while it comes to a website. Well, the structured website required good navigation as both works simultaneously. Navigation works with the structure, as of URL, XML sitemaps which help to understand what exactly page is all about. Navigation is the process where you redirect to the users on the most relevant part of your website. It is more than a menu available on top of your website. Navigation should be easier and it should not make users overthink. It must be crystal clear, so the user can visit the website without any mistake and will get satisfied with what exactly they are searching for.

⦁ Content Problems: While creating a website so many potential issues can be found with the content. As orphaned content that can not be found. Content available only through search. Java programs, flash files Ajax and flashy site effects audio and video files, frames, subdomains can work against your website. With the content portion, it is good to have the content which is easy to discover and to understand. Try to publish fresh content to avoid duplicacy.

⦁ Mobile friendly and page loading speed: In this mobile rea it is very important to consider page speed of the website. The website should be responsive enough considering speed so that visitors can check out the requirements quickly and no problem will generate due to mobile data connection. Important point is to keep in mind the mobile users and visitors.

⦁ Content marketing funnel: In the space of the digital marketing world, a website has to do enough of the jobs as it must help your business to give prospective clients. And must be visible in the search engines. For a typical marketing funnel, it is good to have structured content. As awareness content must be on the top of the funnel which is actually informational as of blogs, webinars, FAQs, comprehensive guides, etc. Content at the point of consideration where your prospects can do a comparison between you and others. Included with practical content as of information, demonstrations, case studies, user guide etc. The conversion is at the bottom of the funnel including reviews, free trials, testimonials, consultation. Content is the key factor for SEO friendly website and one must be careful in preparing content strategy.

⦁ Keyword targeting: If your website is having a solid structure than, it will be easier for you to select keywords. Keywords play an important role while it comes to internal linking and keyword stuffing under main content and tags for any website.

⦁ HTML Title Tags: Title tags are the most important tag that can influence search engine results. These are the tags working behind the scenes. Some of the points need to be considered for the tags are place the keywords at the beginning of the tag. The length of the keywords must be around 50-60 characters, keyword stuffing must be done in a natural process.

⦁ Meta Description Tags: As per the so many updates launched by Google, it has become a myth that meta tags don't work more. But it has been noticed that these meta tags don't directly influence the ranking of the website. The meta description is the snippet of the content that comes under the search engine result page. It is the description that allows you to click on the website through SERP. It is a short and truthful description of the site, improves the click-through rates, included with the relevant keywords.Usually, the search engine highlights search terms in the page title and meta description.

⦁ Heading tags: For representing a good structure and hierarchy heading tags are very important to consider. These tags indicated the hierarchy in the documents as H1, H2, H3. The text under heading tags correlates with the improved ranking of the website. Proper synchronization and lined up content helps to both the users and the crawlers. Always try to put to upright and relevant heading and tags for your content. Keep the most important header on the page title i.e. H1. Make your web page design and content are working together.

⦁ Page content: Nowadays, content is the most important factor influencing any website. Content with overfilled keyword density and terms having a lack of connective words does not work. Not beneficial for your SEO strategy. Content must be engaging with natural language, try to synonyms and avoid over keyword stuffing. Certain points need to consider is a keyword in the content, page structure, keywords position.

⦁ Image Optimization: As we all know that web crawlers do not crawl the images. Even though images can drive a substantial amount to traffic. But one has to take care of the following points as give a name to your image, add descriptive Alt text. Always open graphs and twitter cards as images can open on social sites. Optimize images file size.

It is very important to mention that if everything goes well as mentioned above then your website is SEO friendly and search engines plus visitors both will be having a good idea about your website. In case you are lacking certain points and missing the above mentioned important factors than for sure it is the right time to revamp your old website with all the new SEO friendly features. As your current website is no more SEO friendly.

Importance of Artificial Intelligence in business :

Artificial Intelligence is the process of solving cognitive problems commonly associated with human intelligence, such as learning, problem-solving, and pattern recognition. The heart of an Artificial Intelligence based system is its model. A model is nothing but a program that improves its knowledge through a learning process by making observations about its environment. This type of learning-based model is grouped under supervised Learning. There are other models that come under the category of unsupervised learning models.
As business leaders and innovators race to reach the promise of artificial intelligence to deliver a competitive advantage as well as cost and time savings, the technology is altering industries from finance to manufacturing with new products, processes, and capabilities. It might be easier to state what part of our modern society artificial intelligence (AI) hasn’t touched to show how important it is to our daily lives, business operations, and society. Intelligence machines are influencing nearly every face of our lives to help improve efficiencies and augment our human capabilities. AI is so intertwined in all that we do; it's hard to imagine living life without it.
Artificial Intelligence can help to improve human life and reduce stress. Here are the benefits of artificial intelligence.
Insight in Marketing and Business
Data is probably the most important raw material for the transformation of an economy to a digital economy. However, these raw data are hovering in the air untapped, unprocessed, and useless. It can be deployed for data mining, and processing of big data in a few minutes to provide information on business insights.
Fraud Detection 
Artificial intelligence can be deployed in the detection of fraud by data analysis of several fraudulent behaviors. The system can trace out links and possible direction, which a fraud is most likely to take through the application of artificial intelligence, which involves Data analysis of the previous record deployed in a cognitive system to track, trace, and even be totally be aware of possible fraudulent action before they occur.
Speedy Input and Management of New Information
Over the years, companies are constantly seeking ways to manage data, speedily input them and also recover them when needed. This has gone through different series of improvements from the introduction of filing to several other storage methods. However, data can be imputed at a faster rate and also be fast in recovery and arranging every single file accordingly without time wastage by the use of artificial intelligence.
Big Data Analysis
For every company, organization and even the government, decision-making is a very vital role to play. A single error could cost a lot or possibly bring the organization to a ruin. There are possibly millions of data that need to be analyzed to make sure that every single aspect has been viewed before decisions are taken. Big data analysis helps to extract, analyze and compress raw information to assist in decision-making.
Automated Systems
Since the evolution of the industrial sector, the improvement of technology has always recognized and worked alongside automated systems to improve works. Introductions of artificial intelligence in hotel bookings and factory machines are all speedily becoming automated with a lot of advantages as to minimizing waste, decreasing errors and improving production.
As a business, begin to plan their improvement and growth; it has become paramount to introduce different measures that will assist in achieving this goal. Artificial intelligence has come to play that very pressing role that can transform the face of a business, a government, and even an entire economy from just a regular way of getting things done to a more sophisticated means. 

Go Green Quotes

Green does not have to mean the sort of hair-shirt, the wood-burning-stove sensibility of the ’70s. Green can and should be sleek and modern.  ~Graydon Carter

Green in nature is one thing, green in literature another. Nature and letters seem to have a natural antipathy; bring them together and they tear each other to pieces.~ Virginia Woolf

Green is the prime color of the world, and that from which its loveliness arises.~ Pedro Calderon de la Barca

All our wisdom is stored in the trees. ~Santosh Kalwar 

Colorless green ideas sleep furiously.~ Noam Chomsky 

The future is green energy, sustainability, renewable energy.~Arnold Schwarzenegger 

Going green doesn't start with doing green acts, it starts with a shift in consciousness. ~ Ian Somerhalden 

Make Some Noise For Rainy Nights

1. Do not be angry with the rain; it simply does not know how to fall upwards. ~ VLADIMIR NABOKOV  

2. Some people feel the rain. Others just get wet.~ ROGER MILLER

3. Into each life some rain must fall, Some days must be dark and dreary. ~ HENRY WADSWORTH LONGFELLOW 

 

4. Life isn't about waiting for the storm to pass. It's about learning to dance in the rain. ~ ANONYMOUS  

5. Rain may fall as gently as mercy. ~ RICHARD GRANT WHITE 

6. I don't just wish you rain, Beloved -- I wish you the beauty of storms.~ JOHN GEDDES

7. It was a rainy night. It was the myth of a rainy night. ~ JACK KEROUAC  

8. Millions long for immortality who don't know what to do with themselves on a rainy Sunday afternoon.~ SUSAN ERTZ 

9. I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty. ~ MARK HADDON

10. The rain is ever falling, drip, drip, drip, by day and night, upon the broad flagged terrace-pavement. ~ CHARLES DICKENS  

11. For the rain it raineth every day. ~ WILLIAM SHAKESPEARE 

 

Digital Marketing Trends

1. Understand Your Audience & User Intent.  
Always taste the nature of your audience whether they like or prefer text, images, video, and audio. You need to understand what someone is searching or looking to find when they query a word or phrase and you need to give them.

2. Artificial Intelligence. 
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

3.Programmatic Advertising. 
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

4. Social Media (FB) may be peaking. 
Being a digital marketer one has to be very sure about the area region particular marketing space. Some social sites, nowadays as of Facebook very unsuitable for some campaigns. Importantly, it continues to trend downwards with younger demographics.

5. Email Marketing.
Email marketing has now become one of the important parts of the digital marketing process. One of the smartest marketing process, where marketers have started to care about sending emails to active subscribers. If a contact person highly engages with communication, he/ she should be regularly nurtured with content and update till the time it will convert into your a loyal customer. In case, the subscriber doesn't check your email it will turn in to a dormant contact.

Good Vibes - Being Positive

1. Live ColorFully :

2. Be Optimistic :

3. The Best Gift To You Is You :

4. Be Creative Share Your Thoughts :

5. Believe In YourSelf :

6. I Don't Believe But Positivity Says: Difficult Roads Leads To Beautiful Destinations :

7. Last But Not The Least :

Landing Pages And Brand Loyalty

Building a brand is the way to generate personality of any business. It is more than establishing taglines and other marketing techniques which are used to build a brand. A Unique name, unique logo, customer satisfaction, and liability generates the image of any product in people's mind and thus builds a brand. Basically, this is the process to attract and retain loyal customers for long term process by establishing an image of that product and services.

While it comes to digital branding website of any company is the first mode of communication and to interact with the audiences. The most important thing to consider is that the landing page of any website provides you with the opportunity to make an impression on your targeted audiences. Landing page should be designed and marketed in the way as this will attract the customer and touch their emotions. Loyalty building is the big process but it helps to generate a long-term relationship with the customers and always helpful to build new customers.

As a marketing person, I have noticed that most of the companies earn their revenues from the existing customer base. Landing page in the digital marketing world helps you to build new relations with the customers from the moment they land into your page and makes the product and service competitive. It is very easy to get connect with the user on the landing page and then to convert them into a loyal customer.

Here in this article, let's discuss the points helping to build brand loyalty from the first few seconds when a customer lands on your landing page.

1. Visual Aesthetics: In digital marketing, it takes a few seconds of time to create an impression of your product and services via landing pages. And all this happens due to overall web designing and how impactful it is for the relevant search of the customer. Website is the place where you can judge the nature of customers whether they stay or bounce away. So, I personally put emphasis on a visually pleasing design for the website depending on the services delivered, with attractive offers and call to actions, actually to makes customers right there on the landing page.

2. The right place for contact information: It must be somewhere around user will see it frequently while they land on your page. No one wants to do business with the company having no contact information. Always try to add features like live chat, toll-free numbers, right contact information, etc. on top of the pages and contact information at the below side of pages.

3. Voice branding: Do voice branding as the younger generation uses voice search on their mobile devices.  With the so many advanced messsaging applications it has been noticed that people listen to several audio contents every day. Offer podcasts to you site visitors and voice search on the landing page.

4. Personalize Results: Create two landing pages, to tailor your content for the different segments of the customers. With the two different landing pages, one can target more specific audiences, cities, and demographics, etc. And converting your visitors into loyal customers.

5. Interactive design: Create landing pages with interactive designs so that your visitor will get the exact information they are looking for. Proper colors, information, and call to action makes an interactive landing page. Make sure all the buttons and sales funnel are working properly to get instinct action from the visitors.

6. Loyalty Reward: Offer reward process to the users doing business with you. Give them a discount on both, doing business and promoting your business by offering so many rewarding options. In this way, they will be feeling benefited and get the feel of your special customers.

7. Emotions: While people get attached and start liking the services which you are offering fulfilling their requirement. Automatically emotional attachment generates with this as they get a happy and a satisfactory emotion by using your brand. On the contrary, as a business, while you tap in their emotions it seems that you are understanding and loyal towards the customers. So, from both the perspective it builds an emotional relation.

On the ending note, I can say, so many elements considered checking the customer's loyalty. And, the above mentioned are some which actually gives an impact on customer's loyalty through landing pages. 

ChamCham - The Traditional Indian sweet

ChamCham is the traditional Indian sweet, originated from the state Bengal. It is famous in the whole country and comes in different colors, stuffed with very tasty mawa (solid milk) flakes and coconut as a garnish.
Origin: Bangladesh
Ingredients: Milk, flour, cream, sugar
Region or state:  Indian subcontinent

Ways to Spot a Good Token Offering.

Initial few months of the recent year have been more successful for token offerings compared to all of the entire year before. Apart from some statistics exclaiming that most of the ICO will face the failure situation. Now, this becomes a critical situation for token investors supposed to recognize which project they can trust. As they are always worried whether they are putting money on the right place or a bunch of tokens only to crash and will be heard again about it? Here in this article let's discuss certain points that how to identify good ICO and bad ICO. Sharing views on how one can identify a good project.

Who is on the Team?
For every ICO project, one of the very important factors is the team of the project including co-founders, technology people, and thinkers behind the idea. As good ICO community is handled by the professional having good hands-on experience in social media, thus it is important to develop LinkedIn and other social profiles. There should be some endorsement on the bottom of the page if the team member is involved for at least a year with any business activity.  It should be very serious and one of the important thing to consider that members handling an ICO's have good experience and knowledge in community handling and community management. Experience of team members will list them on ICO page. And last but not least, what is their experience in the technology they are trying to create or expand. Profile of Linked members should be active, a profile which is not active should be marked the red flag. Check if team members specializations cover the most important areas of business needs. Check the capabilities of business members whether they specialize in covering all the business needs. Whether they are blockchain experts and have enough experience in doing and managing the business.

A successful ICO project is Clean :
Always take care of grammar, design, and structure. If you can read the whitepapers go to the website hangout on the Telegram go to the social media channels, and read the press releases. The best team takes a lot of effort to scrutinize (and pay people to scrutinize) their projects with a fine-toothed comb.

White Paper :
Always be sure that your company is having a white paper. Nowadays White Papers are coming in different styles and structures. It should be impressive and represent projects clearly. However, to the bad some are missing market analysis and financial projections, others are missing the technical description of the technology they are working on.

The existence of the community and support provided by the team members:
Any successful project has a community interested in the direction of the team. Review a project's channels and always check the level of communication and how active they are. How old are their social network accounts and how many followers do they have? Check if the Twitter follower is retweeting posts, commenting, and liking them.

Status of an existing business :
Check the list of products already developed which can be considered as assets. Kind of assets and financial position owned by a business. Their services and reliability factors. The bigger businesses will notice successful startups and aim their resources towards stealing its market. Therefore it is always important to have a customer base that can be used properly.

The flow of income of founders: Always check the core income of group members and the team. Having a steady source of income doesn’t mean having a profession including services or job. It could be having investments that are producing income for living a certain kind of lifestyle.

Escrow Payment: It is always a good sign if the team id having escrow service payment process based on milestones. There are legal services which for a fee will offer a controlled release of funds to the team based on the milestones. Under the escrow payment system, there is legal payment of services which will control the release and payment of services. Escrow companies are very strict towards following the escrow rule in case deliverables are not reported escrow companies have the mechanism of refunding. It is always a good sign that team members are having escrow services payment process based on milestones.

Above are the certain points always require to check whether the ICO you are working is actually good or bad.

The concept of Initial Coin Offering (ICO) and how does it work?

ICO ( initial Coin Offerings) is the process of creating digital tokens and selling to the public by exchanging other cryptocurrencies. Referred to as ICO is the mechanism applied for fundraising in which new projects sells cryptocurrency. Similar to the IPO process where investors purchase the share of a company. Within the Blockchain community, ICO's has become a highly discussed topic. There are different types of arguments comes for the Blockchain community for tradition funding model.

The public can take interest in tokens may be because of these two reasons :
1. Token with inherent benefits allowing users to access services.
2. Benefits will generate an increase in demands and will raise the market price of the token.

ICO's are easy to structure as it is using many advanced technologies which abstract various development process for creating cryptographic assets. ICO is one of the types of digital crowdfunding, and it helps startups in different ways to raise the funds and bootstrap the adoption rate of a particular project. It is also beneficial for buyers perspective as it gives them access to the services access and token's appreciation. This profit can be realized any time by selling the token on the exchange. The financial market has been changed recently. In this era, one change is the introduction of ICO's.

What are the ICO tokens and Smart Contracts :
A token represents the value of something in exchange. As of properties, gold, house, etc.  These tokens are not implicated in Blockchain technologies are available for the transaction in cryptocurrency only. The application used by tokens is called smart contracts. These applications are prepared by developers and coders.

Companies which are startup level entrance to the ICO process by establishing the blockchain rules and the protocols at which data is announced. Then after for the creator, the next step is to start with the data mining for coins which are sold during the ICO.

Process how ICO works are included with :
1. Pre-announcement: This is the first marketing step, with the vision for future projects sites by cryptocurrency investors. Here creator is referred to as the one who prepared white papers and presentations. After circulating the white papers, the company gets an idea of whether the investor is interested in the project or not. And helps investors to draw a final business model.
2.Offering: The offering is the final version of white papers, setting up the completion of a project that why a particular company is entering into ICO? Offer will outline the details of the project, related to capitals, project timelines, etc. Provides with the financial instruments sold during ICO in terms of tokens. After signing the token, ICO marketing gets started and date of start would be announced.
3. Marketing Campaign: ICO marketing campaign is the key to raise the funds and capitals.
Marketing campaigns are managed to build an effective community. In the ways to gain more tokens from the investors and it has a different strategy for these kinds of campaigns running ICO cryptocurrency market. After completing the successful marketing campaign, it is the time to exchange the value of tokens exchange for investors.

Rules for ICO companies for generating token will be in these two different ways :

- Collect the complete information from the offers what you have outlined, specific capitals, etc, and divide the token between investors on the basis of investments.
- Another way is alternative tokens are sold on the exchange of the cryptocurrencies which means tokens should be released on the number of exchange.

How one can join ICO (Initial Coin Offering).
1. With the growing worlds of social media, there are so many sites including Reddit, facebook BitCoinTalk are available which allows and lists the Initial Coin Offers (ICO's).
2. To invest in ICO first and the foremost step and to set up a cryptocurrency wallet it is important to understand the interesting launch by a particular company.

Apart from discussing the ICO's basis, of course, there are certain pros and cons of ICO's. As it gives new opportunities to the new projects, avoids unnecessary paperwork, helps in building strong communities, provides benefits with the incentives, early access to the new tokens.

Tulsi - The Holy Basil "Ocimum tenuiflorum"

Tulsi is one of the sacred plants in Hindu religious tradition. Tulsi name means which is incomparable in Hindi 'atulya'. Tulsi plant is one of the respective plant and worship in most of the houses on a daily basis. In India, Tulsi comes in two varieties dark or Shyam Tulsi, and light which is green in color and known as Ram Tulsi. One of the advantages of Tulsi is it has high medicinal value for curing so many diseases and used in ayurvedic medicines, apart from used in many cosmetics beauty products. Tulsi leaves along with its root has so many advantages.

Tulsi as a Deity :
Tulsi is considered as Deity/Goddess in India. It represents the religious bent of the hindu family. One can find Tulsi tree in almost every Indian house courtyard. As per Indian mythology, Tulsi is considered as the most lovable plant of Lord Vishnu and Krishna (incarnation of Vishnu). Tulsi leaves are used while offering naivedya to God. It has been believed that all the deities resided in the plant of Tulsi from its root to the tip. It is considered as Hari-Priya, and one can find a whole garden dedicated to Tulsi in Vrindavan city of India, naming"Nidhivan". Further, Vrindavan- a holy town in U.P. is named on Tulsi, as Vrinda is again the name of Tulsi. Tulsi is mentioned in Padma Puran, it has been said that offering flowers made of gold, stones, and pearls do not have even one-sixteenth of the importance of Tulsi.

Tulsi leaves are always pure, and symbol of vairagya (detachment). Used as the holy herb. One of the highly used herbs in ayurvedic treatment. Tulsi plant extracts can be used in curing a common cold, headaches, inflammation, stomach disorders, etc. Further, there are various stories,which has been mentioned in Indian mythology related to the Tulsi (Vrinda). And these stories believes increases the importance of religious presence and respect of Tulsi plant in India as compared to many other countries.
While In some countries these basil leaves keep high medicinal properties and used as a herb in the food items. In India, Basil plant represents more of the religious values for the families.

Beautiful flowers in the world - Have a look on top 20.

Flowers are the wonderful creation of nature. It is amazing to watch so many different flowers with multiple colors. One of the best creation of God. Having colors, happiness, peace, love almost every gesture one can depict with the flowers. You can find flowers in different colors, size shapes. Almost every civilization in the world treats flowers as the object of beauty. Herewith sharing some of the most beautiful flowers. One can just fall in love with anyone or I can say with all these flowers.

1. Rose : 
Origin: China, Colors: Red, Pink, Yellow, Orange, White/Green

2. Protea :
Origin: South Africa, Colors: Magenta, Pink, White.

3. Peony :
Origin :China ,Colors : Pink,White,Red,Magenta.

4. Passion Flower
Origin: North and South America, Colors: Purple, Lavender, Blue.

5.Chrysanthemum
Origin: China, Colors: Red, Yellow, White, Orange.

6. Magnolia 

Origin: the Southern United States, Colors: creamy white

7. Orchid 

Origin : Africa,Asia,Ameria , Colors : White,Pink,Magenta,Purple,Yellow.

8. Cherry Blossom :

Origin: Japan, Colors: Soft Pink 

9. Anemone 

Origin: Mediterranean, Colors: pink, red, purple, and white 

10. Lotus 

Origin: Asia, India, Colors: Dark and light pink, white, and purple. 

11. Iris 

Origin: Eastern Mediterranean, Colors: Bright purple, Violet 

12. Tulip 

Origin: Africa, Asia, Europe, Colors: Red, Yellow, Purple, Pink, White, Orange

13. Dahlia 

Origin: South and Central America, Mexico Colors: Pink, Orange, Red

14. Plumeria 

Origin: Subtropical Americas, Colors: Pink, White, Red, Yellow 

15. Camellia 

Origin: Eastern and southern Asia, Colors: White, Pink, Red 

16. Begonia 

Origin: Brazil, Colors: Red, Yellow, Orange 

17. Daffodil 

Origin: Western Europe, Colors: Yellow 

18. Hydrangea 

Origin: Southern and Eastern Asia, Colors: Blue, Purple, White, Pink

19. Stargazer Lily 

Origin: Japan, Colors: HotPink, White 

20. Sweet Peas

Origin: Sicily, Colors: Pink, Red, Purple, White