Digital Marketing Trends

1. Understand Your Audience & User Intent.  
Always taste the nature of your audience whether they like or prefer text, images, video, and audio. You need to understand what someone is searching or looking to find when they query a word or phrase and you need to give them.

2. Artificial Intelligence. 
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

3.Programmatic Advertising. 
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

4. Social Media (FB) may be peaking. 
Being a digital marketer one has to be very sure about the area region particular marketing space. Some social sites, nowadays as of Facebook very unsuitable for some campaigns. Importantly, it continues to trend downwards with younger demographics.

5. Email Marketing.
Email marketing has now become one of the important parts of the digital marketing process. One of the smartest marketing process, where marketers have started to care about sending emails to active subscribers. If a contact person highly engages with communication, he/ she should be regularly nurtured with content and update till the time it will convert into your a loyal customer. In case, the subscriber doesn't check your email it will turn in to a dormant contact.

Good Vibes - Being Positive

1. Live ColorFully :

2. Be Optimistic :

3. The Best Gift To You Is You :

4. Be Creative Share Your Thoughts :

5. Believe In YourSelf :

6. I Don't Believe But Positivity Says: Difficult Roads Leads To Beautiful Destinations :

7. Last But Not The Least :

Landing Pages And Brand Loyalty

Building a brand is the way to generate personality of any business. It is more than establishing taglines and other marketing techniques which are used to build a brand. A Unique name, unique logo, customer satisfaction, and liability generates the image of any product in people's mind and thus builds a brand. Basically, this is the process to attract and retain loyal customers for long term process by establishing an image of that product and services.

While it comes to digital branding website of any company is the first mode of communication and to interact with the audiences. The most important thing to consider is that the landing page of any website provides you with the opportunity to make an impression on your targeted audiences. Landing page should be designed and marketed in the way as this will attract the customer and touch their emotions. Loyalty building is the big process but it helps to generate a long-term relationship with the customers and always helpful to build new customers.

As a marketing person, I have noticed that most of the companies earn their revenues from the existing customer base. Landing page in the digital marketing world helps you to build new relations with the customers from the moment they land into your page and makes the product and service competitive. It is very easy to get connect with the user on the landing page and then to convert them into a loyal customer.

Here in this article, let's discuss the points helping to build brand loyalty from the first few seconds when a customer lands on your landing page.

1. Visual Aesthetics: In digital marketing, it takes a few seconds of time to create an impression of your product and services via landing pages. And all this happens due to overall web designing and how impactful it is for the relevant search of the customer. Website is the place where you can judge the nature of customers whether they stay or bounce away. So, I personally put emphasis on a visually pleasing design for the website depending on the services delivered, with attractive offers and call to actions, actually to makes customers right there on the landing page.

2. The right place for contact information: It must be somewhere around user will see it frequently while they land on your page. No one wants to do business with the company having no contact information. Always try to add features like live chat, toll-free numbers, right contact information, etc. on top of the pages and contact information at the below side of pages.

3. Voice branding: Do voice branding as the younger generation uses voice search on their mobile devices.  With the so many advanced messsaging applications it has been noticed that people listen to several audio contents every day. Offer podcasts to you site visitors and voice search on the landing page.

4. Personalize Results: Create two landing pages, to tailor your content for the different segments of the customers. With the two different landing pages, one can target more specific audiences, cities, and demographics, etc. And converting your visitors into loyal customers.

5. Interactive design: Create landing pages with interactive designs so that your visitor will get the exact information they are looking for. Proper colors, information, and call to action makes an interactive landing page. Make sure all the buttons and sales funnel are working properly to get instinct action from the visitors.

6. Loyalty Reward: Offer reward process to the users doing business with you. Give them a discount on both, doing business and promoting your business by offering so many rewarding options. In this way, they will be feeling benefited and get the feel of your special customers.

7. Emotions: While people get attached and start liking the services which you are offering fulfilling their requirement. Automatically emotional attachment generates with this as they get a happy and a satisfactory emotion by using your brand. On the contrary, as a business, while you tap in their emotions it seems that you are understanding and loyal towards the customers. So, from both the perspective it builds an emotional relation.

On the ending note, I can say, so many elements considered checking the customer's loyalty. And, the above mentioned are some which actually gives an impact on customer's loyalty through landing pages. 

ChamCham - The Traditional Indian sweet

ChamCham is the traditional Indian sweet, originated from the state Bengal. It is famous in the whole country and comes in different colors, stuffed with very tasty mawa (solid milk) flakes and coconut as a garnish.
Origin: Bangladesh
Ingredients: Milk, flour, cream, sugar
Region or state:  Indian subcontinent

Ways to Spot a Good Token Offering.

Initial few months of the recent year have been more successful for token offerings compared to all of the entire year before. Apart from some statistics exclaiming that most of the ICO will face the failure situation. Now, this becomes a critical situation for token investors supposed to recognize which project they can trust. As they are always worried whether they are putting money on the right place or a bunch of tokens only to crash and will be heard again about it? Here in this article let's discuss certain points that how to identify good ICO and bad ICO. Sharing views on how one can identify a good project.

Who is on the Team?
For every ICO project, one of the very important factors is the team of the project including co-founders, technology people, and thinkers behind the idea. As good ICO community is handled by the professional having good hands-on experience in social media, thus it is important to develop LinkedIn and other social profiles. There should be some endorsement on the bottom of the page if the team member is involved for at least a year with any business activity.  It should be very serious and one of the important thing to consider that members handling an ICO's have good experience and knowledge in community handling and community management. Experience of team members will list them on ICO page. And last but not least, what is their experience in the technology they are trying to create or expand. Profile of Linked members should be active, a profile which is not active should be marked the red flag. Check if team members specializations cover the most important areas of business needs. Check the capabilities of business members whether they specialize in covering all the business needs. Whether they are blockchain experts and have enough experience in doing and managing the business.

A successful ICO project is Clean :
Always take care of grammar, design, and structure. If you can read the whitepapers go to the website hangout on the Telegram go to the social media channels, and read the press releases. The best team takes a lot of effort to scrutinize (and pay people to scrutinize) their projects with a fine-toothed comb.

White Paper :
Always be sure that your company is having a white paper. Nowadays White Papers are coming in different styles and structures. It should be impressive and represent projects clearly. However, to the bad some are missing market analysis and financial projections, others are missing the technical description of the technology they are working on.

The existence of the community and support provided by the team members:
Any successful project has a community interested in the direction of the team. Review a project's channels and always check the level of communication and how active they are. How old are their social network accounts and how many followers do they have? Check if the Twitter follower is retweeting posts, commenting, and liking them.

Status of an existing business :
Check the list of products already developed which can be considered as assets. Kind of assets and financial position owned by a business. Their services and reliability factors. The bigger businesses will notice successful startups and aim their resources towards stealing its market. Therefore it is always important to have a customer base that can be used properly.

The flow of income of founders: Always check the core income of group members and the team. Having a steady source of income doesn’t mean having a profession including services or job. It could be having investments that are producing income for living a certain kind of lifestyle.

Escrow Payment: It is always a good sign if the team id having escrow service payment process based on milestones. There are legal services which for a fee will offer a controlled release of funds to the team based on the milestones. Under the escrow payment system, there is legal payment of services which will control the release and payment of services. Escrow companies are very strict towards following the escrow rule in case deliverables are not reported escrow companies have the mechanism of refunding. It is always a good sign that team members are having escrow services payment process based on milestones.

Above are the certain points always require to check whether the ICO you are working is actually good or bad.

The concept of Initial Coin Offering (ICO) and how does it work?

ICO ( initial Coin Offerings) is the process of creating digital tokens and selling to the public by exchanging other cryptocurrencies. Referred to as ICO is the mechanism applied for fundraising in which new projects sells cryptocurrency. Similar to the IPO process where investors purchase the share of a company. Within the Blockchain community, ICO's has become a highly discussed topic. There are different types of arguments comes for the Blockchain community for tradition funding model.

The public can take interest in tokens may be because of these two reasons :
1. Token with inherent benefits allowing users to access services.
2. Benefits will generate an increase in demands and will raise the market price of the token.

ICO's are easy to structure as it is using many advanced technologies which abstract various development process for creating cryptographic assets. ICO is one of the types of digital crowdfunding, and it helps startups in different ways to raise the funds and bootstrap the adoption rate of a particular project. It is also beneficial for buyers perspective as it gives them access to the services access and token's appreciation. This profit can be realized any time by selling the token on the exchange. The financial market has been changed recently. In this era, one change is the introduction of ICO's.

What are the ICO tokens and Smart Contracts :
A token represents the value of something in exchange. As of properties, gold, house, etc.  These tokens are not implicated in Blockchain technologies are available for the transaction in cryptocurrency only. The application used by tokens is called smart contracts. These applications are prepared by developers and coders.

Companies which are startup level entrance to the ICO process by establishing the blockchain rules and the protocols at which data is announced. Then after for the creator, the next step is to start with the data mining for coins which are sold during the ICO.

Process how ICO works are included with :
1. Pre-announcement: This is the first marketing step, with the vision for future projects sites by cryptocurrency investors. Here creator is referred to as the one who prepared white papers and presentations. After circulating the white papers, the company gets an idea of whether the investor is interested in the project or not. And helps investors to draw a final business model.
2.Offering: The offering is the final version of white papers, setting up the completion of a project that why a particular company is entering into ICO? Offer will outline the details of the project, related to capitals, project timelines, etc. Provides with the financial instruments sold during ICO in terms of tokens. After signing the token, ICO marketing gets started and date of start would be announced.
3. Marketing Campaign: ICO marketing campaign is the key to raise the funds and capitals.
Marketing campaigns are managed to build an effective community. In the ways to gain more tokens from the investors and it has a different strategy for these kinds of campaigns running ICO cryptocurrency market. After completing the successful marketing campaign, it is the time to exchange the value of tokens exchange for investors.

Rules for ICO companies for generating token will be in these two different ways :

- Collect the complete information from the offers what you have outlined, specific capitals, etc, and divide the token between investors on the basis of investments.
- Another way is alternative tokens are sold on the exchange of the cryptocurrencies which means tokens should be released on the number of exchange.

How one can join ICO (Initial Coin Offering).
1. With the growing worlds of social media, there are so many sites including Reddit, facebook BitCoinTalk are available which allows and lists the Initial Coin Offers (ICO's).
2. To invest in ICO first and the foremost step and to set up a cryptocurrency wallet it is important to understand the interesting launch by a particular company.

Apart from discussing the ICO's basis, of course, there are certain pros and cons of ICO's. As it gives new opportunities to the new projects, avoids unnecessary paperwork, helps in building strong communities, provides benefits with the incentives, early access to the new tokens.

Tulsi - The Holy Basil "Ocimum tenuiflorum"

Tulsi is one of the sacred plants in Hindu religious tradition. Tulsi name means which is incomparable in Hindi 'atulya'. Tulsi plant is one of the respective plant and worship in most of the houses on a daily basis. In India, Tulsi comes in two varieties dark or Shyam Tulsi, and light which is green in color and known as Ram Tulsi. One of the advantages of Tulsi is it has high medicinal value for curing so many diseases and used in ayurvedic medicines, apart from used in many cosmetics beauty products. Tulsi leaves along with its root has so many advantages.

Tulsi as a Deity :
Tulsi is considered as Deity/Goddess in India. It represents the religious bent of the hindu family. One can find Tulsi tree in almost every Indian house courtyard. As per Indian mythology, Tulsi is considered as the most lovable plant of Lord Vishnu and Krishna (incarnation of Vishnu). Tulsi leaves are used while offering naivedya to God. It has been believed that all the deities resided in the plant of Tulsi from its root to the tip. It is considered as Hari-Priya, and one can find a whole garden dedicated to Tulsi in Vrindavan city of India, naming"Nidhivan". Further, Vrindavan- a holy town in U.P. is named on Tulsi, as Vrinda is again the name of Tulsi. Tulsi is mentioned in Padma Puran, it has been said that offering flowers made of gold, stones, and pearls do not have even one-sixteenth of the importance of Tulsi.

Tulsi leaves are always pure, and symbol of vairagya (detachment). Used as the holy herb. One of the highly used herbs in ayurvedic treatment. Tulsi plant extracts can be used in curing a common cold, headaches, inflammation, stomach disorders, etc. Further, there are various stories,which has been mentioned in Indian mythology related to the Tulsi (Vrinda). And these stories believes increases the importance of religious presence and respect of Tulsi plant in India as compared to many other countries.
While In some countries these basil leaves keep high medicinal properties and used as a herb in the food items. In India, Basil plant represents more of the religious values for the families.