Friday, May 31, 2019

Do I have multiple payment gateways for my e-commerce website, if so why?

Yes, it is possible to have multiple payment gateways for any e-commerce based website. It will help your customer with the multiple payment options of their choice and make their shopping easier. The biggest advantage of having multiple payment gateways is backing up your data. As you backup your e-commerce transactions, similarly it is important to backup payment information of the customers. And using two payment gateway will allow you to keep your customer's debit and credit card information. On the other hand, at the time when your primary gateway is under duress and completely down, this secondary gateway can overcome the failure of the primary payment gateway.

By using a multiple gateway definitely, you are providing a multiple choice to your customers. Multiple payment gateways can be useful to divide the payment process as per the different types of customers based on demographics, globalization, currency, etc. affecting the economics and sales rate. While your business expands internationally, it becomes evident to have more than one gateway as you are now dealing with varied types of currencies and locations affecting economy and globalization. Selling products and services globally means you are going to interact with foreign banks, currencies, and languages. And payment gateways vary from region or country. So in case if your primary gateways do not support these features you can opt the secondary one. Using two payment gateways will depict your business sense either your business expanding nationally or internationally. It provides flexibility and independence. There are many payment gateways which are limited in the features and functions, in this case, multiple payment gateways can be an advantage for you. So, there are many reasons available with flexibility and freedom that will make you to move on or not to move on for more than one payment gateways.

This is something which is completely related to your business sense and the need for business. Along with the features which you have opted in the primary payment gateways, which help you to opt for a secondary payment gateway. At the very least I would recommend, it is just a good sense of reducing the risk of losing benefits by opting multiple payment gateways if in case your primary gateway is down. And also facilitate a good deal to your customers by providing them two options to make their payment happily for you.

Thursday, May 30, 2019

Variety of Indian Breads


Go into any region of India, no food is complete without bread. Every Indian culture from north to south, east to west every small village to big cities they have their own culture and tradition more importantly while it comes to the food. Food is the necessity of life, and here on every step, you move you will find different culture, language, climate and dressing sense, etc. From the ancient time, people of India adopted and set them with the exact mood of the place or region they are living in to. Every Indian region had very profound legacies and it is not required to say that a single region is incomplete without bread along with so many food items, Bread is the most important elements which is required to complete Indian food, it has different types but yes Indian food can't survive without the Indian bread.

Almost all the Indian region people are so used to have breadlike as of aloo paratha, puri or one can say there are n numbers of bread-like food available across the country. Traveling around some regions saw that steaming puri's and chole is one the highly famous breakfast in India. Most of south India is equipped with dosa's and while you reach into Bengal/Kolkata one can find luchis, and in Punjab kulcha, in Gujrat, there is thepla which comes as the main form of bread. Basically, these mentioned types of bread came out from their particular region and ruling the food across the country in terms of highly eaten bread in India.

We have so many types of aromatic curries and spicy stir-fries with different gravy's and this bread are one of the integral parts of our food.  On a daily basis, most of Indian preferred to have the form of roti's made up with the whole wheat flour. Further sub-combination comes with the different types of grains as of ragi, Makki,bajra, jowar, soya beans, etc. to add nutrition.

I thought I should count the variety of Indian bread, herewith I am sharing some of the highly used forms of Indian bread having a diversification of bread which is rare to find in other areas of the world, can say in other urban countries.

Types of Roti : 

1. Chapati, Fulka, Roomali Roti, Missi Roti: Apart there is a large range of rotis made up with the different grains flours. Process of preparing roti is almost the same, only change one can find is in the way how one cooks it like in tandoor, tawa, etc.

2.Puri: Form of bread which is eaten in every part of India, especially in Bengal and Kolkata where they call it as luchi. Similar to Roti this also goes well with dry and gravy, vegetables.

3.Paratha: This is the type of bread with so many gracious yes gracious :) subtypes which are healthier, more heavenly in taste and further the number of variables it has, including simple paratha, laccha paratha, stuffed paratha from aloo/potatoes which is more famous in all over the country. Along with the different range of stuffed paratha. I can't stop to mention the level of experiment Indian chef's has done while it comes to the Indian paratha. And the variations one can find in Paratha are numerous.

4. Appam and Dosa: These are the staple south Indian cuisines, which are almost like pancakes and prepared with the fermented rice and gram flour. This type of bread has it's a specific choice to go with and highly consumed with the sambhar a type of dal and chutney. Further, Pathiri is again a type of bread used in southern parts of India, which is not famous as of Dosa and appam.And yes can't stop to mention uttapam which is again one of the highly appreciated breakfast and serving snack across the country.

5. Pooran Poli/ ParanPoli: I must say this is the queen of bread, as it has its own space, this is the only sweet flatbread which is known for its uniqueness and goes well with some limited serving as of ghee, butter, etc. It is prepared with gram dal /chana dal and sweeter in taste consumed by the regions especially Deccan, northern, southern areas. It is also is known to be the festival food in the Maharashtra region.

6. Thalipeeth, Thepla, Chilla: These are some of the bread which are very spicy and comes from the Gujarati/Maharashtrian cuisines. Made up with different grams and spices, makes your tastebuds tangy and salty.

7. Kulcha/Naan/Bhatura: These type of bread is a highly popular form favored and welcomed by almost every Indian house. These type of bread comes from the Punjab region. These pieces of bread are soft/fluffy and unlike to the wheat flour, prepared with the maida (a type of flour). Importantly, prepared with yeasted and yogurt made dough. Goes well with gravy dishes and along with the Punjabis these bread is served in most of the Indian families on different occasions, party's lunch, and dinner.

This is not the limitation 'Indian bread' ends up to, one can write a thesis on the so many variations on the types of Bread consumed in the vast country like India. I have just mentioned some. And I must write, that I have not included so many which needs to be there and deserve to get noticed.


Wednesday, May 29, 2019

Social Media Platforms To Build ICO Community

For ICO community management and marketing social media platforms are playing important roles it can make your market strategy successful either can break down. Every social media marketing channel has certain positive and negative effective communication, chat using messenger and building active communication in groups can be so much beneficial in ICO community strategy. Social media channels are very important in the ICO community and thus it's marketing strategy would be balanced and valuable.

With the fastly growing digital marketing world markets are moving fast in the digitalized landscapes over the traditional modes of marketing.  And as result companies are moving towards digital marketing as to capture potential investors and the attention of the audiences to reach their business on the next level. Digitalization and marketing through the social channels brought a drastic change and proven to be very helpful in the fundraising of any of the business. Apart from tradition mean it is very easier to target and grab the potential customers via these social media channels.

As per some of the surveys, the number of internet users apart from desktop has increased. Influencer marketing in the world of social media plays a vital role. It offers so many efficient ways for effective advertising of products and services and to bring it as a brand. This is why specifically social media brands expanding the markets and benefiting advanced functionalities by both content creator and the publishers. Social media platforms emerge as the biggest platforms in today's digital world to promote product and services and to build a strong brand identity. Billions of people are using a social platform like facebook, twitter, Instagram, telegram for growing their business and to reach out the more potential audiences. Billions of people on a daily basis use these platforms, hence advertising on these platforms can be more successful and beneficial for a successful marketing strategy.

Introduction to Influencer marketing.
Specifically for the gaming world and the entertainment industry influencer marketing works very fast. the important thing about influencer marketing is more focused towards specific people rather than targeting marketing. The social media marketer has the capability to turn specific followers into a potential customer it can turn a buying decision according to influence power. Social media marketing under ICO can be widely accepted by all industry verticals. Influencer marketing can help the business to increase the chances to reach benefiting to increase the ROI of the business. The influencer can be of different types including bloggers, Twitter members, brand journalist, etc as they have their own space of followers and the influencer.

For ICO community social media marketing acts as the decentralized system that utilizes the potential of social media influencer to create, strategize different marketing campaign to generate a successful marketing campaign. In the world of cryptocurrency world BlockChain technology has emerged as a strong integration between publishers and the advertisers. It makes your marketing cost lesser and easily connect to the parties.

How Does Social Media Marketing Works?
For ICO marketing social media marketing helps to create a marketplace building community with the users and the members of that particular group. Under the ICO campaign, complete marketing strategy would be dependent on the kind of communication you are building with the other members and the users. to maintain the authenticity under the ICO and the crypto markets advertiser and the influencer can be recognized by the address and the identity.

Social media marketing process in the ICO community management system is on very high competition as everyone wants to be big on these platforms. The successful marketing campaign for ICO  communities included with multiple channels including forums, crypto communities, blogs websites, etc. This has emerged as a complete process to reach out to a significant number of users turning in to potential customers.

The social media marketing campaign for ICO included with many channels Telegram, Facebook, Twitter, Linkedin, Reddit, Quora, etc. One of the most important elements in social media strategy is content sharing and writing.

For creating a successful social media marketing strategy two most of the important factors are content and consistency. In order to generate a successful social media campaign and to get desired audiences to try to build a community create and share quality content which is worth sharing. Apart there are so many features and benefits of social media marketing campaigns for ICO as it provides the safe and secure transaction, ease in resolving disputes increases user experience and one of the best media for communication and interaction.

Best practices for conducting a Successful Bounty Campaign

For an ICO using blockchain can be fully functioning for products and services. As the cost associated with conducting huge ICO's are too large. And thus the role of bounty marketers comes in the action. It is possible that the ICO team is having good ideas, but due to the lack of a strong financial background, they might not able to publish their PR. Bounty campaigns work as a marketing tool for the ICO campaigns. Bounty hunters or the participants get paid with a token for the posts they are sharing on the social media. They are paid for the specific activities running on social media as of sharing content, translations and increasing followers.

In this scenario, bounty campaigns provide great support for the ICO crypto community. People who participate in Bounty Campaigns are referred to as Bounty Hunters.

People who are actually working for managing a bounty campaign and participating under bounty campaigns are referred to as Bounty hunters and they have some specific tasks and objectives as of :
- Reach out to more people in the crypto community and inform them about the ICO
- Reach out to more people in the industry pertaining to the ICO and inform them about the ICO
- Create a positive sentiment around the ICO in both the communities.
- Motivate people in both the communities to participate in the ICO.

Rewarding process in Bounty campaigns is different on the basis of tasks. Herewith sharing a list of certain important thing need to consider while conducting a Bounty Program.

1. Bounty Campaign Timings: Always start Bounty Campaign on time and, as it is good to start it before 20-30 days before the ICO. It will provide Bounty Hunters to leverage the market and expand the ICO networks and the supporters.
2. Limited coin reserves for the Bounty Campaign: A standard percentage of coins should be reserved which can change as per the requirement of the project. The high value of coins may suffer when bounty hunters dump their coins in larger markets.
3. Design a comprehensive Bounty campaign: A successful Bounty program includes all possible modes to target cryptocurrency markets. Including social media platforms and channels like Telegram, Social Media Platforms, Medium, Reddit, Twitter, etc.
4. Managing Stake: Always manage sub-campaigns with the right proportion of each stake. Sub-campaigns such as Facebook, Twitter, and Telegram usually see participation in great numbers and thus it is very important to share and allocate the right numbers of stakes to the campaign managers.
5. Right Promotion Strategy On All The Channels: Always be an active member always creating a buzz in the ICO community. Try to promote and participate equally in all the channels you are involved in to. An effective Bounty Campaign should have good communication and promotional strategy across all the channels.
6. Hire a dedicated Bounty Manager: It requires time and efforts to manage a Bounty Campaign. Track the activities under Bounty Campaign. It will be easier for you to divide the token to the participant who has completed more of the tasks and run a successful campaign.
7. Maintain Tracking: Always try to maintain a record and sheet for all the participants. As on a single time, 100 of campaigns are running, and it will be beneficial to maintain a Google Sheets where Bounty hunters can share their tasks and activities. This will save time and unnecessary trouble in calculating stakes earned by each participant. For managing a good and successful Bounty management process it requires to post quality content for masses as to get accepted with the ICO team.

Monday, May 27, 2019

How MyGuide can help your Salesforce Users?

Over the past decades, computer technology has been developing with an extremely high exponential rate. Humanity develops the power of computer systems implementing their application into all spheres of our daily life (production, education, medicine, economics, etc.) using devices. My Guide is an application providing intelligence to its users. MyGuide is a customer relationship management systems, which is a software program designed to record, manage and analyze customer interactions through the sales pipeline. They come in cloud-based CRM software (which allows customization) or the traditional out-of-the-box on-site CRM software. This customer data has become more in-depth and detailed as CRM has evolved over the years. With all these diverse customer data, companies can potentially impact several departments across the business and create a better customer experience. 

Features : 
1. Cost savings: If you are worried about the price tag that would come with making the switch over to cloud computing, you aren't alone; 20 percent of organizations are concerned about the initial cost of implementing a cloud-based server. But those who are attempting to weigh the advantages and disadvantages of using the MyGuide need to consider more factors than just initial price; they need to consider ROI.

2. Security: One major hang up that many organizations have when it comes to adopting a cloud computing solution is the issue of security. MyGuide full-time job is to carefully monitor security, which is significantly more efficient than a conventional in-house system, where an organization must divide its efforts between a myriad of IT concerns, with security being only one of them.

3. Flexibility: Your business has only a finite amount of focus to divide between all of its responsibilities. My Guide offers businesses more flexibility overall versus hosting on a local server. And, if you need extra bandwidth, a cloud-based service can meet that demand instantly, rather than undergoing a complex (and expensive) update to your IT infrastructure.

4. Mobility: My Guide allows mobile access to corporate data via smartphones and devices.

5. Increased collaboration: If your business has two employees or more, then you should be making collaboration a top priority. After all, there isn't much point to having a team if it is unable to work as a team. Cloud computing makes collaboration a simple process. 

6.Quality control: There are few things as detrimental to the success of a business as poor-quality, inconsistent reporting. In a cloud-based system MyGuide, all documents are stored in one place and in a single format. And it helps to maintain the quality control process.

7. Automatic software updates: For those who have a lot to get done, there isn't anything more irritating than having to wait for system update to be installed. And to get users with push notifications. MyGuide helps you so many automatic push notification updates. Drives employees productivity with automation. 

8. Sustainability: Given the current state of the environment, it's no longer enough for organizations to place a recycling bin in the break room and claims that they're doing their part to help the planet. Real sustainability requires solutions that address wastefulness at every level of a business.

MyGuide provides you with the support environmental proactivity, powering virtual services rather than physical products and hardware, and cutting down on paper waste, improving energy efficiency, and reducing commuter-related emissions.  Drive employee productivity with automation. Guide users with push notifications. Get app Intelligence without code. Create guides with 100% automation. Provides a super secure solution. MyGuide is the best solution for creating a more productive employee.

Thursday, May 23, 2019

Suggestions for ICO Community Managers to avoid mistakes

ICO marketing has completely changed the scenario of market funding and project development process. Now ICO community managers play a big role in the successful strategy of ICO community building management. The marketplace now became very competitive and every time it is looking for some new and creative ideas to be unique in the crowd. While it comes to ICO marketing it is working on the ratio where some are very successful and others are struggling to attract the right investors and the exchanges to gain profit. Thus, the role of ICO community managers become very important to make a project successful in every aspect.

As other marketing processes, a simple mistake can create a blunder. And, as an ICO community manager, it is important to avoid these mistake which can be a reason for failure and creating a loss in funds and investment of any particular project. While I talk about new business and startup ICO plays a major role in crowdfunding, social validation, and community in building to provide new heights to the business. One of the most important things to consider before creating an ICO community is to hire the right people which will run an ICO campaign in the way to target potential contributors. In general language crypto-currency community the group of active users who come to cyberspace for exchanging information in the community to create profit. As the experience of ICO community managers increases less the reason to make mistakes. It is important to learn from the mistakes made by ICO community managers, some of the regular mistakes made by ICO managers are listed below :

1. Always include a team brand in your ICO community: Before joining any of the community as ICO markets it is important to consider the branding of that particular company including logos, names and vision should be very clear in front of the community users, it will help to generate a clean rapport in front of other community managers or how your company is viewed by community. For building a right team brand it is important to consider that no one in the community will be sending crypto address, as pin messages will automatically get updated and it reflects whether a real admin will be soliciting anyone for cash. it is always hard to ripping up the custom icons as of graphics etc. Proper team brand can help to understand and differentiate the real and the fake user. And it allows and ICO to work for a niche brand.

2. Good to give participants experience in ICO marketing: Everyone wants to grow and build a relationship when participating in the community. Being and ICO community manager it is important to come up with the new ideas and the initiatives and announcements to save your company to fall from the obscurity. It is has been noticed that ICO community which are slow and very steady often lose the participants, members, and money. Always try to give a new experience to the community members to generate more interest and stability of the investors, members, and crowdfunding exchangers.

3. The target audience for an ICO campaign: So, many different types of people are available in the group, and not every user or member meant to your business. So, apart from targeting large populations and masses does not make any sense in growing your business. There are many specific people for your business which need to get targeted having the common interest similar identities etc. So always be selective and be an ICO community manager targeting a particular niche for you in the ICO campaigns.

4. Always be active on social media it will be a great advantage for a community manager: As an ICO community manager, it is very important to communicate and build a brand itself. ICO campaigns denying posting in social media and not having regular communications allows it's customers to send feedbacks and opinions. ICO community managers having social media profiles gain the advantage of marketing a product and services in the community. So, as to run a successful ICO campaign ICO community managers have the great opportunity to get engage with large numbers of people under different communities. As you grow in your social media channels it will automatically grow your experience.

5. Always try to track the performance: It is very important for an ICO community manager to track the performance of the community they are participating in to, one has to measure everything going on under community for building a successful campaign, where you are lacking as to improve the chances of successful ICO campaign. Always measure everything right from the conception and execution of the project. Try to be an ICO Community manager having measurable KPI's.
Being an ICO community manager always keep in mind that your dealing in the world of high tech no innovators having more expectations from you. Try to check grammars, spelling mistakes and avoid complicated designs and incomplete white papers.Try to come up with the marketing effort which is planned carefully to achieve success.

Wednesday, May 22, 2019

Reviews of ICO (Initial Coin Offerings)

Initial Coin Offering (ICO) is the method of crowdfunding highly used by crypto companies to raise funds and capitals. It is the process where some percentage of newly issued cryptocurrencies get exchanged with some other cryptocurrencies with the intention to gain profit when it's value get increased. The overall process of ICO (Initial Coin Offering) is based on the way when launching a new cryptocurrency or crypto-token, there is a limited number of units get exchanged with some other type of cryptocurrencies as if Bitcoin or Ethereum. ICO has emerged as a great tool for raising funds and to support new cryptocurrencies. The token is one of the important players during the ICO process which can be sold and traded on cryptocurrencies exchanges. The Ethereum ICO has come out as one of the most successful currencies in the ICO process.

Fundraising in ICO?
All the cryptocurrencies working for ICO want to increase funds and raise capitals should always provide a project description, the purpose of the project, the amount needs to be raised, types of virtual currencies need to be accepted along with the time frame for an ICO campaign. Interested backers can ask for further detailed information about the project before doing transactions. They can play an important role in raising the amount of campaign and they can get their money back.

Scammers and ICO's :
Obviously, ICO is used as a way to increase and raise funds for different business types and charity organizations. But it has been used as a tool for fraudulent. There is always a risk to invest money in initial coin offering. Scams and the fraudulent happens due to their-regulation by the government. For running a successful ICO is important to have patience, time and proper research done for a company as there is not any specific amount of statistics is available for prediction of anything.  And thus chances of scammers increases.

ICO marketing strategy and ICO community manager:
ICO communities are managed by various chats apps and social media channels and other online mediums. How engaging your community the investors receive your ICO. Investors are various serious about the opinion of cryptocurrencies community. The community manager must also participate in discussion threads relevant to your project, and answer questions. The objective is to improve trust in your project and give it the right coverage.  ICO manager is the representatives on behalf of your company managing various social channels across different social platforms. The complete strategy depends upon the ICO community managers.

The skills and competencies of an ICO community manager:
For launching a successful ICO and maintain a community properly, ICO community managers should have the following skills and competencies including result driven, knowledgeable, flexible, dedicated, language and good communication.

Startup and ICO? The concept is relatively new in startups, ICO benefits are just unbeatable in terms of retaining control, no regulations, and globalization.
ICO work process: For a successful ICO one has to equip with a team having the knowledge and connections to a blockchain.

What is an ICO token? ICO tokens are specifically signified to the contribution to the startup event. The more money you will give, the more tokens you will get in return. With the tokens, you will be able to buy future company services or just sell tokens. The smart contract is actually an agreement between the ICO issuing company and the token holder. It is always beneficial to get some benefits in the future according to the same contract. Token's price can rise quickly and thus one can make money buying and selling in time.

Pre-ICO process?
Everything is possible in the crypto world actually one can buy tokens before the ICO. Some companies need funds for ICO and that case is known as a sale before the sale.  Pre-sale may look like hanging fruit that is not easily available.  ICO presale is the process where token sale event that Blockchain enterprises run before the official crowd sale. Fundraising targets created for ICO are lower as compared to the main ICO and tokens. ICO presale is the process where token sale event that Blockchain enterprises run before the official crowd sale. Fundraising targets created for ICO are lower as compared to the main ICO and tokens.  Pre ICO's generally acts as a smart contract from the main ICO event. This is to inform and to consider Pre-ICO funds enables proper and easy reconciliation and audit.
       

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